Image Film:
“Bayer: Science For A Better Life”
“Bayer: Science For A Better Life” is the title of our image film that emphasizes Bayer’s intention, as an inventor company with a proud history, to continue setting trends in research-intensive areas in the future. Inventions are a key factor in improving existing products and discovering new ones to benefit humankind. The Group’s realignment enables us to focus on areas where innovation is the driving force: health care, nutrition and high-tech materials.
Image: Start Bayer image film The three subgroups Bayer HealthCare, Bayer CropScience and Bayer MaterialScience share one common attribute: inventive genius. This is essential capital for the future of Bayer. Inventive genius means opening up new dimensions of thought. This is reflected in our film, which tells its story using unusual visual language. In one single dynamic tracking shot the camera encounters people whose daily lives have been enriched by innovative products. We also journey into the future and see solutions to problems that Bayer researchers and development engineers are working on today.
An inventor company on a journey into the future - that's the fascination of Bayer.
An inventor company on a journey into the future - that's the fascination of Bayer.
Behind the scenes of Bayer's image film
A video goes behind the scenes to show how Bayer's image film was produced. Director Sven Fleck explains that shooting took place in Buenos Aires, Argentina, "because of the good weather and the city's international character." With only five days to shoot, a total of 65 actors, 250 extras and a whole host of props had to be assembled.